Kim Kardashian Announces She’s Temporarily Shutting Down KKW Beauty to Relaunch ‘Completely New Brand’

Kim Kardashian is giving KKW Beauty a makeover. The beauty and fashion mogul took to social media Tuesday to share that she will be temporarily shutting down her beauty brand to relaunch “under a completely new brand with new formulas that are more modern, innovative, and packaged in an elevated and sustainable new look.”

“To our loyal customers, It all started with a contour kit and expanded to eyes, lips, body, and many incredible collections over the past four years,” the statement began.

“On August 1st at midnight we will be shutting down the KKWBeauty.com site so that we can come back to you under a completely new brand with new formulas that are more modern, innovative, and packaged in an elevated and sustainable new look,” she continued.

The new product range will also come with a new “shopping experience,” which will allow customers to purchase all of Kardashian’s beauty and cosmetic products in one place.

“I’m excited to continue to develop and expand my product range and for you to finally be able to experience it the way that I have always envisioned,” Kardashian said. “In addition, my team is hard at work to improve the customer shopping experience where you will be able to purchase my beauty and cosmetic offerings in all categories from one single website.”

Kardashian thanked her fans, adding, “Thank you so much for being on this incredible journey with me, and I promise we won’t be gone for too long.”