Scarlett Johansson is the latest Hollywood mogul to launch a beauty brand.
The Iron Man star will team up with the Najafi Companies, a firm that’s investing between $5 and $10 million in the as-yet-unnamed label, according to a report.
Little is known about the initiative, including whether the products will be makeup or skin treatments or both. Either way, it will be the star’s first turn as an entrepreneur.
Johansson has previously been a brand ambassador for L’Oreal Paris, as well as a celebrity model for Dolce & Gabbana’s fragrance line, The One. In this case, however, she’ll be founder and chairman of the new company.
“Several years ago, I took a step back from my beauty deals with the goal of creating something true to me. The result is a clean, accessible approach to beauty,” Johansson said in a statement, according to the report in Women’s Wear Daily.
Barcroft Media via Getty Images
Johansson’s brand is slated to come out early next year, according to the report.
ScarJo joins a long list of celebrities with make-up or beauty brands — including Rihanna, Lady Gaga, Millie Bobbie Brown, Jessica Alba and Drew Barrymore.
Najafi, who is a part owner of the NBA’s Phoenix Suns, also recently teamed up with former NFL star Colin Kaepernick to form a blank check company.
The company, which is also an investor in the beauty brands, Moon and Florence by Mills and body building brand BodyFit did not immediately respond to a request for comment.
